Privacy Policy
Last updated: February 2025
At 221B, your privacy matters. We are committed to collecting only publicly available information, protecting user data, and maintaining ethical data practices in everything we do.
1. What We Collect
a. Public Information
We aggregate publicly available data from platforms such as:
- Social media (LinkedIn, Twitter/X, GitHub, etc.)
- Publicly published content or mentions on the open web
b. User Uploads
When you:
- Upload an image for facial recognition search
- Create an account or sign in
c. Platform Usage Data
To improve functionality, we may log:
- Email address (used for login or access verification)
- Anonymized search behavior
- Browser type, country, and session metadata
We do NOT collect private communications, personal contact info, or sensitive identifiers like phone numbers, home addresses, or messenger IDs.
2. How We Use It
We use this information to:
- Display public profile summaries from search results
- Enable AI-powered facial recognition search
- Process payments and manage your account
- Improve product performance and personalization
- Prevent fraud and ensure security
3. Facial Search & AI
When you upload an image:
- It is processed by third-party facial recognition services (FaceCheck.ID)
- Images are processed for face-matching and then deleted after search completion
- No biometric data is stored or reused without your consent
- Search results are based on publicly available data sources
4. Data Sharing
We do not sell your personal information. We may share data with:
- Service Providers: Third-party services that help us operate (e.g., Stripe for payments, FaceCheck.ID for facial recognition)
- Legal Requirements: When required by law or to protect our rights
5. Your Rights
You may:
- Access your personal data
- Request deletion of your account and data
- Request deletion of any uploaded media
- Opt out of promotional communications
Contact us at: admin@221b.world
6. Data Retention
- Uploaded media: Deleted after search completion
- Search history: Retained for your reference and can be deleted upon request
- Analytics: Kept in anonymized form for product improvement
7. Security Practices
We use:
- End-to-end encryption for data transmission
- Secure authentication via Supabase
- Role-based access controls
- Secure cloud infrastructure
Despite best efforts, no system is 100% secure — always use discretion when uploading images.
8. Cookies
We use essential cookies to maintain your session and preferences. We do not use cookies for advertising or tracking across other websites.
9. Updates to This Policy
We may revise this policy from time to time. If significant changes are made, we'll notify users through the platform or email where applicable.
10. Contact
For privacy-related inquiries, contact us:
Email: admin@221b.world

